Brand Relevance: Making Competitors Irrelevant by David A. Aaker

Brand Relevance: Making Competitors Irrelevant


Brand.Relevance.Making.Competitors.Irrelevant.pdf
ISBN: 9780470922590 | 272 pages | 14 Mb

Download Brand Relevance: Making Competitors Irrelevant



Brand Relevance: Making Competitors Irrelevant David A. Aaker
Publisher: Wiley, John & Sons, Incorporated


Praise for Brand Relevance "Aaker has nailed it (again)! The long-term viability of a business is inextricably linked to gaining a brand relevance advantage through new category and subcategory development and unique positioning." —Joe Tripodi, chief marketing and commercial officer, Coca-Cola "Most of our work as brand builders is reactionary, chasing each other's ideas. The result is a marketplace of sameness. David Aaker gives us fresh principles and real ideas to change that, to be truly innovative, to raise our game." —Jim Stengel, former chief marketing officer, P&G "Aaker has hit the nail on the head with ...

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